Capturing the messiness of innovation

The project InnoTracing investigates the phenomena of leadership, creativity and innovation as they unfold from moment to moment.

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The phenomena of leadership, creativity and innovation in the moment are complex, non-linear, recursive, unpredictable and largely tacit.

Despite decades of study, theorization and modeling, the moment-to-moment unfolding of these processes, the micro-heart of leadership, creativity and innovation, remains an unexplored black box. The “moments of significance” (MOS) – those turning and tipping points crucial to outcomes where leadership and innovation bloom or fade – remain to researchers and practitioners, invisible despite our sensing of their presence.

The objective of the project InnoTracing is to develop a user-configurable software tool (InnoTrace) and social science methodology (InnoTracing) to make invisible MOS visible. Thereby we capture previously invisible aspects of team processes for all stakeholders.

The tool InnoTrace will afford participants the ability to capture their individual perceptions of MOS through photograph, video, text and sound documentation options. Furthermore, the method InnoTracing will make this form of process analysis available for further use through sound methodological grounding in empirical social sciences.

The overall aim is to empower participants and researchers of leadership and innovation processes to contribute and learn from their perceptions of leadership and innovation from moment to moment.



The project innotracing is a research initiative of the Peter Pribilla-Foundation. This project was initiated during the 4th Peter Pribilla Advisory Research Workshop „Leadership for Innovation: Visualizing the Invisible“ in November 2012 in Leipzig.

The Peter Pribilla Foundation provides the major funding for this project.
Find more information about the foundation at


Through innotracing we are aiming at creating value for researchers, practitioners and professional consultants engaged in the fields of leadership, entrepreneurship and innovation management.

If you are interested in participating in our project, then please give us a note:

Contact & Imprint

Project Leader

Ian Sutherland
IEDC-Bled School of Management
33 Prešernova Cesta
Bled 4260

Project Members

Birgit Penzenstadler
Institut für Informatik
Boltzmannstr. 3
85748 Garching
Hans Lundberg
School of Business and Economics
Linnaeus University
Växjö S-351 95
Paul Blazek
cyLEDGE Media GmbH
Schottenfeldgasse 60
1070 Vienna


Hagen Habicht
HHL Leipzig Graduate School of Management
Center for Leading Innovation & Cooperation (CLIC)
Jahnallee 59
04109 Leipzig